THIS IS WHY...

THIS IS WHY…

By Jeff Janssen, Janssen Sports Leadership Center

Athletes often wonder, “Why is my coach being so hard on me?”

It’s because coaches realize they not only prepare their athletes to win competitions in the short-term but they also have the awesome privilege and responsibility to teach their athletes the skills necessary to compete and win in the Game of Life. THIS IS WHY… explains the "motivation behind the madness" for why coaches push their players so hard to become great athletes and, more importantly, successful people.

THIS IS WHY...

I COACH YOU

because I care about you.

I CHALLENGE YOU

because I believe in you.

I EXPECT YOUR COMMITMENT

because I know your family and job will.

I HOLD YOU ACCOUNTABLE

because life will hold you accountable.

I PUSH YOU OUT OF YOUR COMFORT ZONE

because it’s the only place where real growth occurs.

I WANT YOU DO IT RIGHT THE FIRST TIME

because life doesn’t always give second chances.

I ASK YOU TO SACRIFICE FOR THE TEAM

because true success means being a part of something far greater than yourself.

I IMPLORE YOU TO GIVE YOUR BEST

because I don’t want you to look back on this season, your career, or life with regrets.

I DEVELOP YOU TO LEAD

because your company, community, and country will eventually need you to.

I DISCIPLINE YOU

because I want you to learn there’s a right way and wrong way to do things and treat people.

I CHALLENGE YOU TO COMPETE

because you’ll fight some battles in your life where losing is just not an option.

I INSIST YOU PAY ATTENTION TO DETAIL

because you’ll soon realize that the little things are the BIG things.

I PUT YOU THROUGH ADVERSITY

because you’ll need the persistence to overcome far greater adversities in your life.

I MAKE YOU EARN A SPOT

because you'll take more pride in and ownership of the things you work hard for and earn.

I INSIST YOU DO THE RIGHT THING

because I want you to look in the mirror and be proud of who you are and what you stand for.

I REQUIRE YOU TO REPRESENT YOURSELF WITH CLASS

because you’ll carry your reputation with you for the rest of your life.

I FORCE YOU TO FACE YOUR FEARS

because breaking through your fears gives you the confidence to take on any challenge life throws at you.

I DO EVERYTHING I DO

because I want you to become the absolute best version of yourself and develop into the responsible and respected adult your family, friends, coworkers, community, and the world all need you to be.